Workspace Migration Services

Leaving Google

Gmail to Outlook migration

Migrating business Gmail to Outlook moves messages into Exchange Online over IMAP. Labels flatten to folders, filters do not transfer, and delegation and send-as permissions are rebuilt rather than copied — three gaps the native tooling does not warn you about.

Gmail to Outlook at a glance
Fixed price£95 / $125 per mailbox
Transfer methodIMAP into Exchange Online
LabelsFlatten to folders; multi-label messages pick one
FiltersNo migration path; rebuilt or abandoned
Delegation and send-asRebuilt from a discovery report
Read state and flagsPreserved

Labels are not folders

A Gmail message can carry any number of labels; an Exchange message lives in exactly one folder. Every migration resolves this collision somehow, and the default resolution is arbitrary. A message labelled both Clients and Invoices lands in one of them, and which one depends on ordering rather than on meaning.

We agree the mapping in discovery. Shared, structural labels become folders. Cross-cutting labels that describe status rather than subject become Outlook categories, which is the closest true equivalent. Individual filing habits are documented and dropped rather than migrated into a folder tree nobody else understands.

The filter problem, and what to do about it

Filters do not migrate. Outlook rules are a different mechanism with different matching semantics, and there is no supported conversion. For most users this is a mild annoyance; for the two or three people whose entire workflow depends on automatic routing, it is the difference between a successful migration and a complaint to the board.

We export every user's filter set before cutover and hand it back as a readable list, then rebuild the top rules as Outlook rules for the users who depend on them. Identifying those users is a five-minute conversation in discovery and saves the first week after cutover.

  • Filter sets exported and returned to each user as a readable list
  • Business-critical rules rebuilt as Outlook rules before cutover
  • Vacation responders and forwarding audited rather than copied
  • Aliases mapped to Exchange proxy addresses

Delegation and shared mailboxes

Gmail delegation and Exchange delegation look similar and behave differently, particularly around sent-item placement and calendar rights. They cannot be copied; they are rebuilt from a report of who currently has access to what. That report is also the moment most organisations discover access that should have been revoked years ago.

Shared mailboxes are the other common surprise. Addresses that exist in Google as a group with delivery enabled often need to become an Exchange shared mailbox rather than a distribution list, because people expect a shared history rather than individual copies.

How users experience the change

The interface change is larger than the data change, and it is the part nobody budgets for. Search behaves differently, threading behaves differently, and the keyboard shortcuts a heavy Gmail user relies on do not exist. A single one-page note sent before cutover explaining these three things reduces first-week support volume noticeably.

We supply that note as part of the project, along with a written runbook of what changed and why, so your internal support has an answer ready rather than discovering each difference alongside the user reporting it.

What we see that others don't say

Gmail filters have no migration path at all. Every rule a user has built over a decade stops existing at cutover, and because mail still arrives normally, nobody reports it as broken until their inbox has been unsorted for a week.

What this doesn't cover

  • Gmail filters have no supported conversion; we export and selectively rebuild rather than promise a migration.
  • Google Chat history does not migrate into Teams.
  • We do not migrate personal consumer Gmail accounts, only business Workspace mailboxes.
  • Third-party Gmail add-ons have no Outlook equivalent and are replaced, not migrated.

Get a fixed price for this

Send your seat count, current platform and deadline. You get a fixed price and an available cutover date, usually within one working day, from the engineer who would run the work.

Prefer to talk? Call +44 20 7183 3436 (Mon–Fri 08:00–18:00 GMT), or message WhatsApp +44 7403 423563.

Questions we get asked

Do Gmail labels survive a move to Outlook?
Partly. Labels flatten into folders and a message with several labels lands in one folder. Cross-cutting labels are better mapped to Outlook categories, which is decided in discovery rather than left to the tool.
Can Gmail filters be migrated to Outlook rules?
No. There is no supported conversion. We export each user's filters as a readable list and rebuild the business-critical rules as Outlook rules before cutover.
Is read and unread state preserved?
Yes. Messages, folder structure, read state and flags are preserved. Delegation, send-as permissions and filters are the elements that require separate handling.

How this page is verified

Reviewed by Workspace Migration Services migrations desk, Google Workspace migration engineers. Last checked .

  • The absence of a supported Gmail filter to Outlook rule conversion is verified against both vendors' documentation as of 2026-08-12.
  • Per-mailbox pricing reflects the Workspace Migration Services rate card as of 2026-08-12.

Sources you can check

Related pages

Moving your mailboxes to Outlook?

Send the mailbox count and how many users depend on filters or delegation. We come back with a fixed price and a cutover date.